If you’re running a SaaS business, chances are you’ve felt the pressure of answering this question: “Where will our revenue be in six months—or next year?” Forecasting SaaS revenue is more than a finance exercise. It’s about setting realistic expectations, keeping investors confident, and giving your team a roadmap to grow without burning cash. In…
If you run a SaaS product, free trials are often the best way to win new customers. The challenge is simple: lots of people sign up, but only a fraction become paying users. Guessing why those trial conversions don’t happen is risky. Instead, you need a structured approach that combines data, benchmarks, and targeted improvements….
Every SaaS founder, CFO, or growth leader eventually faces the same question: “What’s our ARR?” Annual Recurring Revenue (ARR) is more than a vanity metric—it’s the signal investors, executives, and teams use to measure stability, growth, and long-term health. If you’re not sure how to calculate ARR, or you’re worried about mistakes in reporting, this…