Expansion revenue is one of the strongest growth levers in SaaS. Instead of spending heavily to acquire new customers, you can grow faster by earning more from the ones you already have. This not only reduces reliance on new sales but also improves metrics like Net Revenue Retention (NRR) and Customer Lifetime Value (CLV)—two benchmarks…
Discounting is one of the most common levers in SaaS sales. It feels simple: shave 10–20% off the sticker price to close a deal faster. But in SaaS, revenue is recurring, customer lifetime value matters, and valuations depend on predictable growth. That means discounting has ripple effects that extend far beyond one signed contract. In…
If you’re building a SaaS company, one question eventually comes up: What’s my startup worth?Investors often use valuation multiples to answer that. You’ll hear terms like “10x ARR” or “8x revenue,” but what do they actually mean—and how do they apply to early-stage SaaS businesses? This guide explains SaaS valuation multiples in plain language, shows…
Every SaaS founder eventually wonders: Are we growing efficiently, or are we just adding headcount without enough return?One way to answer that question is by measuring Revenue per Employee (RPE). This metric shows how much annual revenue each employee generates and whether your team is scaled sustainably. 👉 Try the SaaS Revenue per Employee Calculator…
Every SaaS founder reaches a point where they ask: When will my business stop burning cash and start paying for itself?That milestone is called your break-even point—the moment when revenue equals costs. If you don’t know your break-even, you’re flying blind. It’s not just a finance term—it’s your survival metric. Let’s break it down in…
Profit margins tell the real story of whether a SaaS business is running efficiently. Revenue growth is great, but without solid margins, a company can burn through cash faster than it grows. Investors, CFOs, and founders all look at SaaS profit margin benchmarks to measure performance against industry standards. This guide explains what healthy SaaS…
When you’re building or scaling a SaaS company, one of the first questions investors, finance leaders, or even your sales team will ask is: “What’s your Annual Contract Value?” ACV helps you measure how much revenue each customer contributes on a yearly basis. This single number makes it easier to compare deals, model revenue, and…
Forecasting revenue growth is one of the biggest challenges SaaS founders and finance teams face. You need to present numbers that investors can trust, give your team realistic goals, and make decisions without relying on guesswork. This guide explains how to forecast SaaS revenue growth with confidence by using proven models, key metrics, and calculators…
Getting SaaS pricing right is one of the toughest challenges founders face. Set tiers too low, and you’ll never cover your costs. Set them too high, and you’ll lose customers before they even start a trial. The good news is that calculating SaaS pricing tiers doesn’t have to be guesswork—you can model profitability, segment customers,…
If you’re running a SaaS business, you’ve probably heard both ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue) tossed around in investor meetings, board reports, and financial dashboards. At first glance, they look similar. But using them interchangeably can cause confusion in forecasting, fundraising, and decision-making. This guide breaks down ARR vs MRR, shows…